The NHL season may be postponed this year, but that hasn’t slowed down hockey supply manufactuerer Bauer. The company has decided to pivot away from producing on-ice equipment and instead will focus on producing in-hospital gear instead. This information comes from a tweet Bauer posted earlier this week.
As seen in the photos above, Bauer is modifying its helmet and face shield designs to better suit medical professionals. According to a report from The Associated Press, this move is a win-win, as it has allowed Bauer to keep its manufacturing plants in Quebec and New York open despite the rapid erasure of need for new hockey gear. Bauer vice president of global marketing, Mary-Kay Messier, spoke to The Associated Press about the move, and as one might guess, compared the decision for Bauer to produce medical supplies to ice hockey.
“Every company has something that they can contribute,” Messier told AP News. “It’s just a matter of a little bit of creativity to try and think about what it could be. You’re really just all in on it together in how you can help the team. I think about hockey. It’s really a team sport, right? And we’re fortunate to work in that kind of environment, and in this time it’s about how can we support the greater community.”
The hockey Twitter community quickly jumped in to praise Bauer for their efforts, with tweets coming from a number of players and even the National Hockey League Players’ Association.
Bauer has already produced over 100,000 face shields, and is looking to continue production. The shields are said to first be distributed to medical professionals in Canada before shifting to those in the United States.